rougeA French beverage company has announced the launching of a red wine called Rouge Sucette, with 25% water, sugar and cola flavorings in an effort to woo the young

French Aquitaine-based wine producer Haussmann Famille has launched the world’s first cola-flavored wine onto the market.

Named Rouge Sucette (meaning red lollipop in French), the 9 percent abv wine, designed to be served chilled, is made from 75 percent grapes and 25 percent water, sugar and cola flavoring.

“The result is surprising; the balance between the bitterness of the wine and the sweetness of the cola is perfect,” says Pauline Lacombe, Haussmann Famille’s marketing director.

Unveiled at Vinexpo last week, the wine is targeting the “Coke generation” of younger drinkers as a way of easing them into the wine category. Sucette retails for under $5.00  a bottle

It also hopes to attract women and sweet-toothed Asian consumers.