Food Forward, a PBS documentary series that highlights food rebels across the United States — chefs, scientists, farmers, fishermen, teachers and others — working to create a healthier food system, has been nominated for a James Beard Award from the James Beard Foundation. The broadcast awards will be presented Fri., May 3 at Gotham Hall in New York City. The first episode of the series, “Food Forward: Urban Agriculture Across America,” nominated for the Special/Documentary broadcast category, is a half hour character-driven survey of city farming throughout the country. Watch the full episode at



Watch Pilot Episode: Urban Farming on PBS. See more from Food Forward.


“This is an incredible opportunity to tell the personal stories of innovators and pioneers revolutionizing our food, and to be nominated for such a prestigious food award is true honor,” said Greg Roden, veteran documentarian and director of Food Forward. “We’ve all heard what’s wrong with the way we eat. Our program goes beyond celebrity chefs, cooking competitions and canned recipes to reveal real stories of Americans transforming our food system.” The James Beard Awards represent the highest honor for food and beverage professionals working in North America. The nominees come from all aspects of the food industry—from chefs and restaurateurs to cookbook authors and food journalists. Nominees and winners are fêted at a weekend of events in New York City that has become the social and gastronomic highlight of the year. Food Forward‘s creative team is led by producer/director Greg Roden (PBS, FOX, National Geographic, Rough Guide), co-producer Stett Holbrook (Make Magazine, Metro Silicon Valley, SF Chronicle, and Saveur), co-producer Brian Greene (Food Network, Discovery Channel, NBC) and director of photography David Linstrom (PBS, National Geographic, Discovery). The documentary was co-produced by Fred Haberman, of Haberman, a full-service Minneapolis marketing agency with a clearly defined mission — to tell the stories of pioneers making a difference in the world.

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