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One Smart Cookie: Cookies by Shar PDF Print E-mail
Written by Simone Zarmati Diament   
Tuesday, 29 January 2013 00:29

 

 

 

 

 

Like most successful business ideas, Cookies by Shar was born out of a need and the frustration of dissatisfaction.

It all began with a toddler's birthday party. Sharmila (Shar) Malwani, the mother of a two-year-old in Fort Lauderdale, wanted cookies instead of the traditional birthday cake for her daughter's party. Disappointed at the choices available, she decided to bake her own cookies with the best ingredients, playfully creating different designs and decorations for her daughter, her little friends and their parents who ate up everything she made, leaving nary a crumb.

As Shar's artisanal cookies made from all-natural ingredients gained in popularity,   she set out to bake professionally creative designs for sugar cookies, gingerbread and shortbread cookies, confections like freshly baked chocolate chip, peanut butter, oatmeal raisin, key lime cookies, brownies in one-of-a-kind designs and more.

They were discovered by Whole Foods Market in 2008 and have become a staple at parties, private events, special occasions and even, she says, business meetings.

Today Cookies by Shar gourmet bakery products are currently in approximately 40 retail stores including Epicure Market and Miami International Airport. The bakery, based in Davie, Florida, custom designs cookies with logos for high-profile corporations from Ferragamo to BMW and Nieman Marcus as well as the Ritz-Carlton, Disney and other luxury resorts  and participates in annual food festivals including the Food Network’ Sobe Wine and Food Festival.

Cookies by Shar was recently commissioned to create a cookie for the "Q," a glamorous  event  hosted by Moët Hennessy and Paula Deen and her sons at the South Beach Food and Wine Fest coming up at the end of February.

The company's repertoire has grown to include chewy coconut macaroon cookies drizzled with chocolate, cookie pops topped with caramel, mini sugar cookies sandwiches stuffed with Nutella, or topped with pure vanilla buttercream, and more...

A vast assortment of cookies is sold in gift boxes, including cookies with decorating kits for kids’ parties. They have been shipped as far as Kuwait and London.

 

Sharmila donates part of all sales to Share Our Strength, a national non-profit organization whose mission is to end childhood hunger, ands to The Great American Bake Sale, which mobilizes Americans to end hunger by conducting bake sales in their communities.

For additional information on Cookies by Shar, Inc., log on to www.cookiesbyshar.com, e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 954-232-1328

 

Last Updated on Tuesday, 29 January 2013 00:52
 

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